Whoever wants to start an e-commerce business or wants to increase sales at a physical store can count on the Shopify platform. Users can access via desktop or application for Android and IOS (iPhone) operating systems.
What is Shopify?
Created just over 10 years ago in Canada as a virtual store to sell snowboard equipment, the platform offers tools to start a virtual store, expand the market and manage a retail business of any size, anywhere. Those interested can try it for free for 14 days.
Currently, businesses of all sizes use Shopify to sell online, in physical stores or anywhere else. The system operates more than 1.7 million companies and is trusted by the brands Allbirds, Gymshark, Heinz, Staples Canada, among others.
Shopify aims to securely facilitate commerce and deliver a better shopping experience for consumers on the go with an intuitive interface.
Is Shopify good?
The features are similar to those of WordPress and Wix, which allow the creation of content and pages for sales on the internet. You can choose ready-made layout, colors, typography and themes that make it easy to use, and the platform also allows integration with social networks and other sites to add even more sales.
The aim is to help people achieve independence, making it easy to start, manage and expand a business and making trade better for everyone.
The company has a Sustainability Fund and social impact initiatives that are based on the preference for renewable energies, the reduction and compensation of carbon emissions and the feasibility of an equitable and sustainable future through the creation of support products and programs staff and tenants.
How to use Shopify
1 – First access
It is possible to create and manage an online store, accessing the Shopify platform either from the desktop or from the free application available for download from the App Store or Google Play.
2 – Store name
To start, you need to enter email, password and create the store name.
3- Questionnaire
Then answer some specific business questions, such as the business sector and the average user’s current revenue.
4- Personal information
You must provide your full name, business or home address and a valid phone number.
5- Customize
From there, it will be necessary to add product, customize the theme and prepare the online store, according to the profile of each business.
Shopify Features
The way we buy things has changed. Currently, social platforms are one of the main digital channels and, through them, form relationships with brands, highly motivated by the online experiences they provide.
With that in mind, Shopify has expanded Shop Pay – a fast and secure way to shop online – for all merchants on the platform, who sell on Facebook and Instagram. With Shop Pay, people also have access to order tracking and carbon offsetting for deliveries.
Shop Pay Benefits
Faster, more efficient and secure payments: Checkout on Shop Pay on the Shopify platform is 70% faster than a normal checkout, with a conversion rate 1.72 times higher. For merchants, this means fewer abandoned carts and greater conversion. On the other hand, for consumers, it represents a checkout with a click that remembers and encrypts the important details. It also includes billing and shipping information, taking more time to make purchases and less time to fill out forms.
Convenient order control and management: With more than 430 million orders tracked over 450 billion miles, this global order tracking service allows consumers to track all purchases made and receive updates.
Offsetting carbon emissions on each delivery: one of the first carbon neutral forms when paying, Shop Pay compensates for 100% of delivery emissions for each order. Currently, 53% of consumers say they prefer green or sustainable products and, with that in mind, Shopify now allows more consumers, Facebook and Instagram users to make purchases in a way that respects the planet.
