It is called “web marketing” (also called “cybermarketing” or “redmarketing”) to any campaign that, through the use of the Internet as a marketing channel, improves the notoriety of a website. The term web marketing is used in opposition to “traditional marketing”.
Since traditional and web marketing are not necessarily mutually exclusive, a good online ad campaign articulated with a traditional offline ad campaign will have the greatest impact.
The press
The press is the best traditional medium to organize an outreach campaign. Website promotion is no exception to this rule.
Dissemination through this channel is generally in the form of a press release, that is, a short descriptive text that is sent to journalists.
Reciprocal links
Reciprocal linking involves establishing a partnership between several complementary websites through link exchange to drive more traffic to all of them. This is one of the most advantageous advertising strategies because it is easy to implement and inexpensive.
Link exchange can benefit a website through traffic coming from partner sites, but it can also backfire or damage the image of the website if the wrong partners are chosen.
To establish this type of company, you should choose, as a first step, websites that complement yours and that are not direct competitors. To choose future partners, the following criteria must be followed for promoting posts:
Reputation.
Quality of the contents.
Traffic.
Location in search engines.There are link exchange services (often called link farms or web rings) that bring together links from several websites that belong to the same category. This type of service makes the tools available by randomly showing the links to the websites that make up a company. Websites that offer this service usually promise a dramatic increase in traffic. However, this link farm benefits the most as a link to their website appears on every page of the company.
Content sharing
Sharing content
is a great way to get a website known while building relationships with partner sites. Content sharing makes content elements available to other sites in exchange for notoriety, thanks to a link to the source and possibly a logo.
Viral marketing
Viral marketing is based on using interpersonal relationships between Internet users to disseminate information. This technique consists of converting website visitors into advertising ambassadors for that site through word-of-mouth recommendation. Successful viral marketing will lead to exponential distribution.
There is a difference between passive viral marketing, where the product is responsible for promoting itself, and active viral marketing, which transmits a message about a product in a delivery medium. Instant messaging and mobile phones can be associated with passive marketing insofar as their use encourages a user’s family and friends to use them as well.
Viral marketing can be set in motion by circulating small videos or “goodies” (ideally smaller than 1 Mb) for dissemination via email. The best way to ensure their disclosure is to make them funny.
The most important means of viral marketing
Virtual postcards or electronic cards.
Screen protectors.
Wallpapers.
Animations and games.
Video clips.
Practical and original utilities.More and more websites offer a feature that allows visitors to recommend the website to a friend. This type of viral marketing uses the visitor as a marketing tool to reach other people.
Website promotion is simply promoting a site in as many places as possible. For this, specific techniques are used, from registering with Internet search engines to graphic advertisements in your own city.
Despite what many companies still think, the work does not end once the website is built, but from there on, constant dedication is required to get new visitors and retain existing customers.
Website promotion basically consists of making our page appear on as many sites as possible. If you have a company, it is fascinating to put in all the stationery where the website address is used, such as cards, invoices, envelopes, even in pens, diaries. We also recommend that the emails go with the personalized signature in which the company's website is included since any person to whom an email is sent can become a new visit to our page and, therefore, so much chance of getting a sale.
If the contents of your website are interesting, it is expected that other websites of the same subject are interested in linking to your page. This also helps to promote web pages, albeit in a more passive way.
The promotion of a website is constant and continuous work. You have to study the statistics of your page constantly to know how visitors get to your website, what keywords they used to find you, where they come from, etc. With this information, you will be able to improve your page and continue to increase visits. Every so often, look for new directories on the internet to include your website and check your position in the main search engines.
Try to be informed about the different web promotion techniques; if you do this, your web page will have more and more visitors and, therefore, increase the possibilities of sales.
